We do not know what it is, but automakers have a huge need to have at least something named with the letter M. But while BMW is the classic sports car, Volvo is a bit different.
What’s going on?
In addition to focusing on the complete electrification of its portfolio, the Swedish automobile manufacturer also focuses on other activities, including sharing, mobility and other side-by-side activities. And it is precisely the car should include under its new brand.
Volvo is on the trend as more and more automakers deny their attention to providing mobile services. So Volvo, for example, will only lease the Polestar cars and not sell it.
What can we look forward to?
Details of the new brand activity have not yet been communicated. However, we can look forward to providing access to cars and services. In addition to customer care, a form of car sharing should be part of. The brand already offers 1,700 cars to share, making it one of the largest providers in Sweden.
“Services that are currently available offer alternatives to taxis or public transport. Our goal is to provide more. Something that makes life easier and maximizes our precious time, “said Bodil Erksson, Volva Mobility Manager
The headquarters of the new brand is Stockholm, but the automaker would like to expand its activities across the United States.
“Services that are currently available offer alternatives to taxis or public transport. Our goal is to provide more. Something that will make life easier and maximizes our precious time, “said Bodil Erksson, in” City Residents reevaluate traditional car ownership. M is our answer. We are developing to become a direct service provider within the new “Freedom of Movement” mission, Chief Executive Officer Håkan Samuel said at the Volva Mobility conference.